1 in 5

General Description of Activity
1 in 5 deaths in West Virginia are related to smoking cigarettes*. We don't like this, do you? Tell the world in a way they will remember.

Here are some ideas:

• An X stuck on 1 out of every 5 lockers in your school will help people understand. Put up a sign or poster to reinforce the message. Or make an announcement over the school PA system. (Remember, you must get permission from the principal.)

• People coming in to a basketball game are given a piece of paper as they walk in the gym...all are handed a white one, except for every fifth person. Theirs is red. Right before the National Anthem, the Teen Activist asks the entire crowd to stand up, hold their papers in front off them, and then explains that those marked with a red paper represents the 1 in 5 West Virginians who will die from tobacco each year. Then he/she asks for 60 seconds of silence in memory of them.

After the announcement by the Teen Activist, other Teen Activists can set up tables to distribute Raze Awareness Cards and other information to people as they leave the event.

It is important to remember when promoting this event that the audience is not informed of what is going to occur. Their curiosity will cause them to hold on to and keep their paper. **Also, one (or more) pieces of paper could have a small "x" on it; those with the "X" could win a Raze T-shirt or some other promotional item.

Desired Outcome of Activity

Increase awareness of 1 in 5 statistic
Distribute information such as Raze Awareness Cards
Communicate the brand
Attract other teens to join Raze

Estimated Number of Teen Activists Needed
Crew Leader + 5 to 9 teens

Materials Needed

Decorations/signage for table

Raze Awareness Cards/Anti-tobacco materials for distribution

Materials, such as sheets of paper, tape, etc

Estimated Budget $_________

_{*West Virginia Bureau for Public Health}