General Descr' + 'iption of Activity

As a Raze crew member, younger kids look up to you. This gives your high school Raze crews the chance to teach them how Big Tobacco targets them with advertising. Contact a middle school class or a teen  youth group. Once you have set up a group and a date, you’re ready to start planning your presentation.

1. Show the groups some of Big Tobacco’s magazine ads. Explain how the tobacco industry tries to manipulate us and what the real truth is in each ad. Spread the Raze message.
2. Divide the class into groups of 3-5 students each.  Give each group a different magazine ad.  Explain that each group will have a minute later in the class to do a skit based on what they do with the ads.
3. Have each group pick out what they think is the main message Big Tobacco is trying to send.
4. Next, have them brainstorm what the real message about tobacco and Big Tobacco’s tricks should be.  
5. Have each group perform a skit based on their work.  It doesn’t have to be award-winning, it just needs to explain to the group what messages Big Tobacco is trying to send and what the truth about tobacco really is.
6. Wrap up the class by asking the students what they learned and what they think about Big Tobacco.