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General Description of Activity: Expose Big Tobacco’s lies by posting them for the world to see. Find some industry quotes – go to www.tobaccofreekids.org, www.tobacco.org, or www.no-smoke.org, and copy some industry quotes about teen marketing to posters or banners. Make sure you include the raze logo to let everyone know who made them. Post the banners in an area where lots of people can see them – in the school cafeteria, outside the gym at a basketball game, or a prominent place in the community. If you want to add to the Commotion and make it an event or mini-play, you could create a phony game show in which contestants must answer what company is quoted to win. Materials needed:
NOTE: You must get permission from property owners. If you conduct this Commotion at school, talk to your principal.
Philip Morris: “Today’s teenager is tomorrow’s potential regular customer, and the overwhelming majority of smokers first begin to smoke while still in their teens. . . The smoking patterns of teenagers are particularly important to Philip Morris.” Brown and Williamson: “Kool’s stake in the 16- to 25-year-old population segment is such that the value of this audience should be accurately weighted and reflected in current media programs . . . all magazines will be reviewed to see how efficiently they reach this group.” Lorillard Tobacco: “[T]he base of our business is the high school student.” U.S. Tobacco: “Cherry Skoal is for somebody who likes the taste of candy, if you knowwhat I’m saying.” |