Tear Down Tobacco Ads Commotion

tear down tobacco ads

General Description of Activity

 

Kick, punch, or run through a mural made of hundreds of tobacco ads, tearing them to shreds and sending a clear message to Big Tobacco.  Get tons of people to collect as many tobacco magazine ads as you can.  Invite lots of people, including a local public figure like a mayor or county commissioner to your event, and don’t forget to invite the media.  

 

Gather the ads and build the mural with your crewmembers.  Craft a message for the public figure using your Raze media training. Have the person let the audience know why it is so important to stop Big Tobacco from targeting teens.  

 

Think about the media when you are setting up your mural at the event.  You want the media to get good pictures.

 

On cue from the emcee and with encouraging cheers from those invited, the crewmembers will simultaneously punch, kick or run through the mural, destroying the ads.

 

 

Materials Needed

 

Material to construct a mural, including a frame measuring 22 feet X 8 feet, banner paper to staple onto the frame to attach the magazine ads, glue, and LOTS of magazine ads for tobacco products.

 

 

Best Place to Perform Commotion

 

A large field, school gym or auditorium.  Be creative!

 

 

Estimated Number of Teens Needed

 

As many as you can get!

 

 
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